Direct Mailer Box​​​​​​​
Project Overview
This direct mailer was gifted to medical personnel to introduce the new Bebalec Complete Care Program and inform them of improvements to existing baby formulas. Following the countries' laws, the direct mailer could not include expensive gifts. As such, I conceptualized a paper clock within the price limits permitted by law. 
The concept of the package is a surprise; it folds open to reveal various summaries of the Bebelac updates on the folds, a paper clock, and the informational brochure. All of the elements in the mailer have the Bebelac heart logo in their conceptualization. I worked with the printers to ensure neither the clock nor the brochure would shift during the mailing process.

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