Al Hokair Group Project | Ballroom Logo | 2009
During my time in Al Hokair Group, I was assigned to create a logo for a logo for the new ballroom named Vienna. The ballroom was characterized by its grandeur, and I was asked to reflect that feeling on the logo for its signage by the main entrance.
The initial logo variations had a floral element integrated with one of the letters, which transformed into exploring the type and the floral element was separate items. I realized that the type needed to be less modern and more reflective of the theme. Hence I ended up with an elegantly simple yet decorative type-based logo.